What We Do.Services:Indirect Sales & In-store Training.

Stay ahead in a changing world...

"Inspire team members to apply business concepts that help put your strategy into action – fast."-Celemi

Success is a moving target. How do you get all your people behind your strategy in a marketplace that is rapidly changing?

What can you do to win the battle for hearts and minds of staff on the retail frontline?...

While its role may not be so well recognized as that achieved by it’s sister discipline direct sales, indirect sales are a useful tool for a Brand looking to maintain it’s influence in the retail sector.

Ideally suited for new launches, indirect sales (also referred to as strategic sales) can have real impact on sales of products that have no previous market history but is also effective as an extension of existing sales activity.

This aspect of field marketing serves as a de-facto in-store training device (essentially for non-FMCG products), employing incentives to ensure that your Brand remains at the forefront of retail staffs’ thoughts.

By keeping retailers up to date on products, instilling Brand knowledge and educating staff to the features and benefits of new models, indirect sales can give your Brand the edge over competitors who offer similar goods or services.

In pursuing this method of in-store training, you are getting the retailers to do your work for you, by bringing them on board with your Brand. In-store training can be carried out in conjunction with existing sales strategies or as an independent sales campaign.

Other benefits stemming from in-store training and indirect sales activity include:

- Installing a smooth line of contact between your sales force and your marketing and communications staff

- Motivating of sales persons and sales

- Ensuring continuity and prominence of in-store POS

Looking for answers?... we're just a phone call away.

What We Do.Services: Field Sales.

Field Sales

The World has become a crowded marketplace, or so it seems.

Amidst of Global Economic uncertainties, every single day the attention of your existing Clients is being competed for.

How can You elevate yourself or your company to a position of notable superiority above and beyond that of your competitors?

How do you identify,create & maintain that distinct advantage that will make you consistently stand out in the minds, hearts and checkbooks of your Consumers,Clients and Prospects?

Is there a way of focusing 100% on driving sales forward without having to sit in the driver’s seat ourselves?...

Despite the increasing influence of retail stores, approximately 80% of product sales are still made through independent outlets. For a Brand looking to increase product distribution field sales are an ideal solution.

Direct sales Teams cut through any ambiguity by driving through sales at Street Level, placing the product directly into the hand of the independent Retailer.

Each sales force we develop is a prototype,designed to carefully determine and target a product’s ultimate viability in the market place.

Prototyping is the blueprint we use to design small, intensely focused sales teams and to validate a product’s appropriate exit strategy. Our Sales Team Prototyping process is designed to optimize market launch speed while minimizing business and financial risk.

Also referred to as tactical sales, field sales can work on both business-to-business and business-to-consumer levels. It can fulfill a role if your company does not have the infrastructure to carry out field sales, or compliment your own sales work.

This kind of activity involves the employment of a direct Sales Team, and can be targeted to fulfill short term objectives (ie to obtain sales/distribute a new product), or to complement a long term campaign.

Direct sales teams are recruited to profile, and tasked with Key Performance Indicators (KPI’s), ensuring a field sales unit that is highly motivated and suitably experienced.

Benefits of using a field sales team include:

Flexibility: A field sales team can be available for a fixed period of time, and operate to specific objectives.

Face-to-face retail contact: As well as personalizing your product distribution, a field sales team can also provide valuable ‘on the ground’ feedback on retailers, POS, merchandising etc.

Less hassle: IMI provides the full management for a direct sales team (from van hire to storage to field management), and comprehensive campaign reporting.

In essence, we help the right sales talent armed with effective tools to call on specific, qualified prospects. Then we transfer that asset back to the client.

Our Approach.The Process...

~"Our customers are smart,stylish, and have lots of choices, you can't sell them a product anymore - You have to sell them an Emotion."~

-Renzo Rosso - Founder of Diesel

 Passionately committed to Innovation Management

We believe in using multiple streams of Idea Generation to cause exponential breakthrough solutions beyond what was once predictable, across all measurable levels of the Enterprise's Structures & Processes.

Using Collective Team Breakthrough Ideas to cause more breakthrough Ideas to create Value for our Clients.

Creating and Maintaining Idea banks that serve as databases for ideas submitted by employees, customers,clients and prospects that can be later reviewed by the new product development or R&D department for new projects.

The high demand for innovation in the knowledge economy and efficiency – brought about by shorter technology and product life cycles as well as the sophistication of customers – increases the present organizational demand for new ideas.

As a result innovation needs to be systematized as a business process into the way that the organization does business – and hence the need for Innovation Management.

Innovation Management is the main vehicle to materializing the organization’s competitive strategies. This is because the products and services that an organization offers in the market, as well as technology standards it introduces or processes it develops, shape its competitive position and business performance. Competitive and innovation strategies however should never be forged in a vacuum but in direct  measured response to the actual or anticipated market condition or competitor's moves – hence the need for Competitive Intelligence.

Our Unique experienced-based approach and Tactical Sales Strategies connects with consumers,Clients and Prospects in a very intimate captivating way that leaves them touched,moved and inspired to respond with Openness. 

Our Brand. What We Are...

Our Brand

-What we are....

We are a target driven Tactical Sales Agency. In a Nutshell.

We are all about Generating, and effectively executing, efficient & profitable short-term Sales Solutions that are built upon and customized around the Clients products&services. Tactical Sales Prototypes designed to be seamlessly integrated within the Organizations' long-term business model.

We pride ourselves on Integrating an active passion for delving deep into consumer behavior,relationships and emotions .Effectively utilizing a more profound understanding of a Client's true connection & interaction with markets, services,brands and products.

Though we like to think of Ourselves as a Unique Research and Market analysis firm based upon 3 fundamental Objectives:

I - Carefully determine,design and target a product’s ultimate viability in the market place.

II - Validate a product’s appropriate exit strategy.

III - Optimize market launch speed while minimizing business and financial risk. Effectively and efficiently transferring that asset back to the Client in exponential measurable Increases.