What We Do.Services: Field Sales.

Field Sales

The World has become a crowded marketplace, or so it seems.

Amidst of Global Economic uncertainties, every single day the attention of your existing Clients is being competed for.

How can You elevate yourself or your company to a position of notable superiority above and beyond that of your competitors?

How do you identify,create & maintain that distinct advantage that will make you consistently stand out in the minds, hearts and checkbooks of your Consumers,Clients and Prospects?

Is there a way of focusing 100% on driving sales forward without having to sit in the driver’s seat ourselves?...

Despite the increasing influence of retail stores, approximately 80% of product sales are still made through independent outlets. For a Brand looking to increase product distribution field sales are an ideal solution.

Direct sales Teams cut through any ambiguity by driving through sales at Street Level, placing the product directly into the hand of the independent Retailer.

Each sales force we develop is a prototype,designed to carefully determine and target a product’s ultimate viability in the market place.

Prototyping is the blueprint we use to design small, intensely focused sales teams and to validate a product’s appropriate exit strategy. Our Sales Team Prototyping process is designed to optimize market launch speed while minimizing business and financial risk.

Also referred to as tactical sales, field sales can work on both business-to-business and business-to-consumer levels. It can fulfill a role if your company does not have the infrastructure to carry out field sales, or compliment your own sales work.

This kind of activity involves the employment of a direct Sales Team, and can be targeted to fulfill short term objectives (ie to obtain sales/distribute a new product), or to complement a long term campaign.

Direct sales teams are recruited to profile, and tasked with Key Performance Indicators (KPI’s), ensuring a field sales unit that is highly motivated and suitably experienced.

Benefits of using a field sales team include:

Flexibility: A field sales team can be available for a fixed period of time, and operate to specific objectives.

Face-to-face retail contact: As well as personalizing your product distribution, a field sales team can also provide valuable ‘on the ground’ feedback on retailers, POS, merchandising etc.

Less hassle: IMI provides the full management for a direct sales team (from van hire to storage to field management), and comprehensive campaign reporting.

In essence, we help the right sales talent armed with effective tools to call on specific, qualified prospects. Then we transfer that asset back to the client.